There’s still room for Jell-O, right?

By Kevin Wilson

Every so often, the power of the press can be used to elicit important change and inspire those who absorb its content to work toward a greater standard of life.

I’ll let you determine if the following applies to such a situation.

I was doing some grocery shopping the other day, and I decided I wanted to make a purchase in the dessert department. I had ice cream in the freezer at home, but I wanted something more portable, something with more rich flavor. My friends, it was time for a Jell-O Pudding Pop.

If you grew up anytime during the ’80s, you more than likely know what I’m talking about. Jell-O Pudding Pops were the goodness promoted by Bill Cosby, available in chocolate, vanilla and swirl. We all know the swirl was the best. It represented a racial harmony, a perfect mixture of black and white working together for a common goal of being a tasty treat.

It had brand-name recognition, because the Jell-O logo was imprinted at the end of the stick. When you were done, the stick told you who was responsible for your snacking euphoria.

The snack made a brief return in 2004 under the Popsicle brand, but I haven’t found them any more. Why did the pudding pops leave our freezer section?

I’m guessing somebody in Osh Kosh, Wis., was allergic to pudding and decided to pass along his misery to everyone else. Under my theory, he sent a letter to complain … and because none of us bothered to tell Jell-O how good the product was, the company simply overreacted and thought he spoke for all of us.

I know there are recipes for Jell-O Pudding Pops, which aren’t too complicated (freeze Jell-O pudding, and don’t forget to put a stick in it). It’s also pretty easy to make Chex Mix and Rice Krispie treats, but those are conveniently packaged in numerous flavors. Why not continue the tradition for the pudding pops?

Bill Cosby, with millions in his bank account, has now shifted his attention to Philadelphia 76ers games and chastising African-Americans for self-inflicting negative behaviors.

I don’t hold the pudding pop disappearance against Cosby, but my friend Sara does. I recently wrote to her and other friends about the subject, and she replied:

“Mr. Cosby taught me to draw with his magic pen.

“Mr. Cosby taught me to dance with his show intros.

“Mr. Cosby taught me that, when I’m sick, I need to look down my own shirt and tell the germs to quit partying down there. Actually, that was Rudy Huxtable … but he told Rudy they’re partying, and so the chain connects.

“Mr. Cosby, I feel neglected.”

I, too, feel neglected. In this era of 1,500-calorie hamburgers with Krispy Kreme donuts as the bread, we need the option to choose our old-fashioned snacking values. Surely we can bring back chocolate, vanilla and the swirl. Let’s make it happen.

Kevin Wilson is the interim managing editor at the Quay County Sun. He can be reached at 461-1952, or by e-mail:

kevin_wilson@link.freedom.com