Super Bowl ads not so ‘super’

Well, the Super Bowl is over and professional football has left us once again until September.

The Super Bowl is the pinnacle of achievements for the 32 teams in the National Football League. Its history is rich, its atmosphere is electric, and its finishes are often ones for the history books.

I am a fan of the game, its meaning and significance in crowing the best team of the NFL for the season. I want to congratulate the New York Giants on their win and keeping the Lombardi Trophy in the National Football Conference. And to the New England Patriots and quarterback Tom Brady … Na na na na, na na na na, hey hey hey, good-bye.

However, I have also come to enjoy the commercials which are aired during the Super Bowl.

Over the years the Super Bowl commercials have been amazing some of them have been the talk next day more over than the actual game.

Companies pay millions for air time during the big game, annually the country’s most-watched television broadcast, in hopes of having “the commercial” that one that everyone agrees is the best.

I may be alone on this one, though I felt this year’s commercials were not so super. Don’t get me wrong — some of them were funny and warranted talking about the next day. I liked the M&M’s “Sexy and I Know It” ad, and the Dorito’s slingshot baby ad. But otherwise, my expectations for the commercials was let down.

Now I’m sure the GoDaddy.com viewers were excited as usual with Danica Patrick and Jillian Michaels spots, with teases to unrated versions on their site. However, you can only tease the viewers so much before we decide not to open up the computer during the Super Bowl.

Volkswagen had a good commercial with a dog working out to James Brown. But they struck gold when they aired the commercial with the dogs barking the Imperial March. I am a “Star Wars” fan, so Volkswagen had me at “Bark.”

After another great season of football filled with excitement, disappointments and longshots, I look forward to next year. Maybe we (and by “we,” I mean the Green Bay Packers and only the Green Bay Packers) can get back to the promised land.

Perhaps by that time the advertising people will have found a way to make up for this year and give us a visually stunning display of retail promotion.