Rough stock rodeo coming to Tucumcari

Staff Report

An Amarillo-based rough stock rodeo company is bringing its brand of Western heritage to Tucumcari featuring world-class rough stock and competitors.

The reasons for bringing the Champion Rough Stock Challenge to Tucumcari is for the city’s rodeo heritage and it’s a return to a place I competed at in my competition days, said Robert Allemand, general manager, BR Rodeo Productions.

Allemand said he competed in the 1990s at a rodeo held during the Fourth of July in Tucumcari. He said the rodeo was a big event for the community and he wants to bring that back.

“It was an event held years ago when rodeo was rodeo,” Allemand said. “I want to bring that feeling back to Tucumcari.”

Allemand said aside from being just down the road from Amarillo, bringing a rodeo to Tucumcari made sense. He said when it came time to decide on new locations, Tucumcari had what the rough stock challenge needed. “Tucumcari signifies what we are about: country folks living in rural America,” Allemand said.

Allemand said this would be the second rodeo event he produced in Tucumcari; the first was a bull-riding competition in 2010. He said the response to the event by the community was positive and provided another reason to bring the rodeo to Tucumcari.

Allemand said the CRC is a rough stock event, featuring bareback saddle bronc and bull riding. He said this event would have top quality rough stock and world-class athletes who are members of the Professional Bull Riders Inc.; many of these riders have competed at the National Finals Rodeo.

“Rodeo is a way of life, the mentality of the rodeo cowboy is second to none,” Allemand said.

Allemand said competitors in these events are dedicated to excelling in their profession. He said over the years, he has produced rodeos like the one planned for Tucumcari that combines world-class contestants and rough stock while holding true to the tradition of the rodeo.

Allemand said that while he works to showcase the best athletes in the industry, one of the main accomplishments he is most proud of is the junior division of the CRC.

He said it is rewarding to watch the younger athletes progress and grow as they pursue their ultimate goal of becoming a professional rodeo athlete.

Allemand said the juniors use the competition to develop skills as they push themselves to being the best as they aspire to reach the big leagues.

“These junior athletes are the future of the industry,” Allemand said. “We aren’t only trying to promote our professionals athletes but help the future athlete of this industry develop.”

Allemand said along with the exciting competition coming to the town there would also be a boost to the local economy. He said the junior athletes would have their family and friends traveling to support them that means money coming into the community.

The CRC will take place July 2 at the Quay County Fairgrounds. For more information visit the CRC website at

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