A shot of a scene from commercial starring Mesaland's farrier program.
Commercials about two programs offered at Mesalands Community College will be begin appearing on television, said a spokeswoman for the New Mexico Lottery.
Tucumcari and Quay County viewers may recognize area residents and farrier instructor Eddy Mardis, or student artists who were recently studying and working on sculptures in the fine arts bronze program and participated in a bronze pour.
The advertising campaign includes six TV ads, including two shot at Mesalands in April. Footage for commercials featuring programs at other community colleges, Central New Mexico Community College and Santa Fe Community College, were also filmed. In the 30-second spots, students enrolled in programs such as farrier science, bronze sculpture and culinary arts talk about their career ambitions.
A voiceover at the end of each ad says, “In just two years, you can get a degree in something really interesting like animation, welding, woodworking, horseshoeing, drafting, baking – and a Legislative Lottery Scholarship can help make it happen.”
The ads are a departure from the lottery’s previous scholarship ad campaigns, which focused on students enrolled in four-year institutions pursuing more traditional academic degrees such as engineering and business, said Lottery CEO Tom Romero, in a press release.
“College isn’t a one-size-fits-all experience,” Romero said. “We want students and their parents to know that in addition to four-year degrees there is a wide variety of certificate and two-year degree programs that can be pursued tuition free through Legislative Lottery Scholarships.”
The TV ads, both in English and Spanish, can be viewed now at http://www.nmlottery.com/quicktime/commercials.aspx. The campaign, which will run over the next year, includes radio and print ads.
Kilmer & Kilmer, Inc. developed the campaign, and Southwest Productions filmed the TV ads. Both companies are based in Albuquerque.
All net revenues from the sale of lottery games benefit the Legislative Lottery Scholarship program, which provides tuition assistance to New Mexico residents attending the state’s 25 public colleges, universities and community colleges.